From static to fine-tuned: resetting grace digital’s design frequency.
Summary
In the evolving digital audio landscape, I led the redesign of Grace Digital's streaming and device management apps, targeting an enhanced user experience. Our approach was shaped by detailed market research and user feedback, aiming to elevate Grace Digital above industry standards.
The overhaul of Grace Digital's apps focused on intuitive design and expanded features, allowing users effortless control over their digital radio experience. This transformation has redefined Grace Digital as a pioneer in digital audio, offering a platform that engages both audiophiles and casual listeners in a rich listening journey.
Responsibilities
Roles
Information Architecture
User Flows
Thumbnails
High-fidelity wireframes
Moodboards
Style Guides
User Interface Design
Prototyping
UX Designer
UI Designer
Tools
Figma
Procreate
Heycollab
Challenge
Grace Digital needed to update its interface to match the rapid advancements in digital audio and improve user engagement.
Solution
We redesigned the Grace Digital interface for intuitive use and modern appeal, enhancing functionality and solidifying its industry standing.
Process
User Experience Design
User Experience Design is started with the clarification of the information architecture.
In this stage we laid out the groundwork for the user journey for both mobile and desktop.
Information Architecture
Information architecture played a pivotal role when we aimed to consolidate various functionalities, usually scattered across multiple products, into a single tool.
Desktop
Mobile
User Flows
Armed with a well-defined sitemap that provided a macro-level view, we then honed in on mapping out the specific routes and user flows within the platform. This more granular focus allowed us to ensure a seamless navigation experience across the entire ecosystem.
Desktop
Mobile
Low-fidelity Wireframes
Low-fidelity wireframes serve as rapid iterations to vet the product’s functionality methodologies.
Mobile
Desktop
High-fidelity Wireframes
These digital greyscale renderings offer a more detailed layout, serving as a refined blueprint for the product’s design.
User Experience Design
User Interface Design is the aesthetic discipline that dictates how a product visually communicates with its users..
This initial step is instrumental in shaping a cohesive visual language, setting the stage for the subsequent design elements.
Moodboard
Curated visual inspirations into a moodboard to define aesthetic direction and inform design elements.
User Interface
A versatile and engaging user interface that seamlessly transitions between mobile and desktop platforms.
Contact
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850.225.3665
hey@neaux.design